How To Manage Corporate Events Successfully



PROGRAMME MODULES for 2-day workshop on How to Manage Corporate Events Successfully (HTMCES)


Programme Contents**

Introduction & Overview
-Event Management Process
-EventsMastery Process ChartTM
-EventsMastery 9-box Process FlowTM
-Characteristics of Events Management
-5W2H Approach to Events ManagementTM

Module 1: Research/Concept
-Ideas Generation/Brainstorm
-Research / Environment scan
-Feasibility studies / Cost-benefit

Module 2: Planning , Budget & Control
-Structure/ Contents/ Speakers/VIPs
-Budget/ Financial Planning
-Scoping/Sitemap/Implementation Plan
-Risk Management/Contingencies Planning
-Performance Management/ Control Plan
-Project Management Approach

Module 3: Resources & Alliances
-Sponsors/ Strategic Alliances
-Manpower Management
-3rd Party Management

Module 4: Production of Collaterals
-Copywriting/ Design/ Production of Collaterals

Module 5: Marketing & Promotions
-Marketing/ Promotion Activities
-Press Relations/Media Management/Branding
-Performance/ Results Tracking

Module 6: Sales & Registrations
-How to Sell
-Registration management

Module 7: Logistics/Administrations
-Pre-event Logistics/ Production and Administration

Module 8: On-site Management
-Setup, On-site Events Proper & Shut-Down

Module 9: Post-event & Review
-Post-event Activities & Closures
-Debrief, Review, Post-Mortem, Reports

Practical Simulated Mock-up Exercises
and On-the-spot Evaluation/Debrief



  • You will get 1st-hand knowledge from experienced practitioners with over 50 years of accumulated experience in Events Management.
  • A process-based approach to events management with proven system and a CD with 30 templates to help you get started and makes your job easier.
  • We teach you what you never learn in school but need to apply at work. You get to practise what you learned on the spot and be evaluated.
  • Learn new trends and technologies not just from our trainers but from our guest speakers who are experts in their field.
  • Post-event email coaching (3 months) - A coach who can still guide you after the workshop as you work on your live projects.
  • Online community of event managers with forum, blogs, and on-going articles of interest.
  • You also get to network with Event Managers from other industries.
  • We can provide you with live on-the-job training opportunities with our on-going events. You will get a Quest Certificate in Events Management to show that you have attended this course.
  • Option to get a UK-based professional certification as “Certifed Event Manager” provided by International Professional Managers Association, IPMA, UK.


Advance Level Programme - Click for more info
- for those keen to learn more on specific modules and/or wants to gain an international certification as “Certified Events Manager” provided by International Professional Managers Association, IPMA, UK


**(C) 2003 EventsMastery.com. All rights reserved. The Organiser reserves the right to adjust the programme contents and speakers where necessary without informing the participants


What The Particpants Say...

I’ m really satisfied with the event management programme. The speakers are very knowledgable with the respective modules.
Jaya Kumaran – Motorola University

I would recommend this workshop to those who are passionate about event management. It’s very interesting, fun and full of activities. You’ll love it.
Hazline Abd Alim – MDeC

Just when you think you know all there is to know on being good events managers, here comes an insightful hands-on eye-opener workshop. This is a must attend programme, even for the best in the industry.
Siobhan Anne Netto – Subang Jaya Medical Centre

Good fun learning! Definitely good for people to get an overall idea of running events.
Siham Ismail – Islamic Financial Services Board

Thank you to Event Mastery as well as the sponsors for holding such an excellent and brilliant workshop. Learned a lot from this fun and exciting workshop, including the tools and strategies to implement in running an event. The training and brainstorming sessions by the speakers are beneficial, I gained lots of information and knowledge. Looking forward to such workshops in future.

Chong Ye Ching @ Alex – Crest Megaway



Graduates of the 2-day workshops in 2009!


HTMCES August 2009


HTMCES Dec 2009


HTMCES August 2008


Call +603-2204052 or email:  marketing@eventsmastery.com

EventsMastery Email: marketing@eventsmastery.com